Sunday, May 17, 2020

Unethical Dreams in Arthur Miller’s Death of a Salesman...

Living the American dream was a goal that most families were attempting to reach. Living the dream included simple things such as being true to your spouse, raising your family with love and earning an honest living. At points, this goal may have seemed out of reach and this is where the lies came in. The blatant disregard for honesty, eventually leading to destruction, can be seen in both literary works, Arthur Miller’s Death of a Salesman and F. Scott Fitzgerald’s The Great Gasby. Both novels touch upon similar themes regarding the instability and ignorance of the two main characters, Willy Loman and Jay Gatsby. The two find themselves living in fantasy worlds, Willy is still convinced that even at his age and stature he is capable†¦show more content†¦He would give his mistress brand new stockings, as a gift, while Linda would mend her old ones at home. When Willy would see this, an overwhelming state of realizing all he had done wrong would come over hi m, he was furious with himself and the amount of guilt brought upon him, which then turned to anger that was to be taken out on Linda. â€Å"I won’t have you mending stockings in this house! Now throw them out!† (Miller 26) The guilt from his infidelity caused him to further abuse Linda. Not only was Willy’s cheating affecting his relationship with his wife, but it was also hurting his children. When Willy’s son Biff, came to him for help, regarding a math credit, he saw Miss Francis in Willy’s room and realized that his father was having an affair. The perfect image of the Loman family was then shattered in Biff’s eyes. Biff insulted Willy, yelling, â€Å"You fake! You phony little fake! You fake!† (Miller 95) The perfect marriage that Biff believed his parents had, held enormous dishonesty. With his family falling apart, Willy’s disappointment grew. Willy was a family man who had so much pride in his children. He believed t hat his sons were outstanding scholars and athletes and would one day make excellent salesman. Like any parent he wanted them to achieve success so badly that even much after their high school careers he still found it necessary to defend and support their high school success (Miller 105) In reality Willy was building his kids up to be something

Wednesday, May 6, 2020

Say No To Drugs! Essay - 419 Words

Say No To Drugs! Few people deny the dangers of drug use, while many teens are curious about drugs. They should stay away from drugs because drugs affect our health, lead to academic failure, and jeopardizes safety. Drugs are used from a long period of time in many countries. The concentration of drugs has increased from late 1960’s and 1970’s. Drugs can quickly takeover our lives. Friends and acquaintance have the greatest influence of using drugs during adolescence. Drugs are chemicals that change the way a persons body or mind works. Drugs are not good for health as they have many side effects and damage our brain, heart and other important organs. Drug is a depressant that slows down the functions of the central nervous system†¦show more content†¦Some of the illegal drugs are marijuana, ecstasy, cocaine, LSD, crystal meth and heroin. Drugs are consumed in different ways, by inhaling, taking by mouth, injecting, applying on skin, and smoking. When a person is addicted to a drug, the drug becomes so important that the person cannot manage without it. Drug use distracts attention leading to academic failure and poor social skills. Stress plays a major role in drug use and continuing drug abuse. It also creates problem in our family, school and with our friends. The person’s reflexes will become slower; they will have trouble working and doing things which require any physical any mental coordination. In spite of knowing the harmful effects of drugs, people spend lots of money and consume them to forget their worries and sorrows and to seek happiness. Once a person is addicted, it is very hard to stop taking drugs. Drugs get us involved in many illegal activities such as crime, theft, etc. It leads to sexual assault and accidents. Young people use drugs because of curiosity, peer pressure, boredom, finance problem and for pleasure. The person’s behaviors tend to self-destructive activities and are often harder to think clearly and make good decisions. Drug addiction is a complex but treatable disease. An effective way to get rid of drugs is to have good companions, involvement in games and social activities, reading books, etc. Many governments worldwide have restricted on drugShow MoreRelated The Legalization of Drugs: Just Say No Essay507 Words   |  3 Pages   Ã‚  Ã‚  Ã‚  Ã‚  The idea of legalizing drugs is as bad as the drugs itself. Some drugs are though to have positive medical use, but thats a though to be untrue considering the contradicting facts. How could drugs that are so addicitve be in any way helpful, specially in a medical manner. Every part of the world that has tried it only brought corruption to their country and made addiction rates even worse.   Ã‚  Ã‚  Ã‚  Ã‚  Although rumors that some drugs can help treat certain diceases have been stated they are notRead MoreJust Say No Programs And The War On Drugs Laws1375 Words   |  6 PagesRegan s passage of â€Å"just say no programs† and â€Å"the war on drugs laws† and the laws focus on stopping drugs use and sales via harsh sentencing laws, that included three-strikes laws, and mandatory minimum sentencing statute. Reagan and Bushes’ laws and governmental racial projects of racial profiling cast new forms of racial control on blacks reminiscent of the days of slavery as the focal point of Regan’s implementation of the â€Å"war on drug laws† centered in poor urban black neighborhoods strippedRead MoreCase Study – Drug Use. The Social Cognitive Theory Says1039 Words   |  5 PagesCase Study – Drug Use The social cognitive theory says that a person’s behavior is determined by personal cognitive factors, behavioral factors, and socioenvironmental factors. In this drug use case study, Laurens behavior can be applied to the three components of the social cognitive theory. The first component of the social cognitive theory is personal cognitive factors. Personal cognitive factors are the ability to choose and self-regulate a behavior. Under the ability to choose and self-regulateRead MoreAll My Life I Have Heard Just Say No To Drugs. You Hear1520 Words   |  7 Pagesheard just say no to drugs. You hear it from you parents, teachers, McGruff the Dog, and even people you do not know. Of course, they are talking about illegal drugs, and in most cases, they are right. Drugs are dangerous and should be used just for pleasure. That goes the same for prescribed drugs that are not yours. As for the case of marijuana, I don’t agree. I think marijuana is no more dangerous f than drinking or smoking regular cigarettes. I see marijuana as a recreational drug. A drug that isRead MoreThe Legalization Of Recreational Drugs1551 Words   |  7 PagesThe legalization of recreational drugs in the United States is a polarizing issue that affects every American, whether they are a drug user or not. Both sides present arguments that call for changes to federal drug policy. The pro-drug side says that the recreational use of drugs should be allowed and the law should change to legalize it. The anti-drug side says that the use of drugs should continue to be illegal and more should be done to control drug use. All side of this issue have a point theyRead MoreEffects Of Prescription Drugs On The Brain1529 Words   |  7 PagesThere are many types of major drugs in use today and on the top of the list is prescription drugs. According to Drug and Society vicodin is the most misused prescribed narcotic in the United States (Glen R. Hanson, March 5, 2014). They say in 2011 was one of the prescription and most often used by teenagers (Glen R. Hanson, March 5, 2014). Vicodin associated with hydrocodone and acetaminophen it is in a class of drugs called narcotic analgesics a schedule II drug. It is used to relieve pain. It isRead MoreDrugs Should Be Legal And Sold At Price With A Warning Label991 Words   |  4 PagesDrug abuse is something than many people do not understand. The drug abuse in the United States is rising. We all have our own opinions on how to handle it and how the government should handle it. Our government is trying to get the whole drug situation under control in America which can be hard at times and for them can be frustrating at times. The Article â€Å"Drugs† by Gore says that all Americans how the right to experience what they want to as long as it does not disturb the happiness of his orRead MoreCrack and the Box1154 Words   |  5 Pageschange the world: television and drugs. It is clear that both drugs and television made their way to society at the same time, but it doesnt seem that obvious what is that made them escalate together. Some studious people say that it may have to do with the presence of drugs in the media, but it remains a mystery. In Crack and the Box by Pete Hamill, there is an intention to explain the reasons to this phenomenon. Hamill accuses television to be the instigator of drugs. However, his statements fallRead MorePro-Legalization of Drugs Essay examples1355 Words   |  6 Pagesnever-ending war against drugs. Politicians make dramatic speeches advocating tougher drug laws to when there to when seats. But what has this war really accomplished? In fact would legalization benefit society. Yes. Legalization is an option that should be heavily considered. I will illustrate in detail how the economy will be positively impacted building a foundation toward ending the So call war on drugs with a win for America as a whole. One of the issues with the drug war is the effectsRead MoreThe Importance Of Drug Testing In Schools1384 Words   |  6 PagesWhy should we drug test students in schools? Some seem to think drug tests could have a negative effect on students and their relationship with their community amongst their school, while others think drug tests should definitely find their way into the school system. Really, drug tests should be implemented into all school systems. Schools aren’t looking to punish students for going on the wrong track, rather they aspire to lead them back onto the correct way. The age of students in high schools

Tuesday, May 5, 2020

Estella in Great Expectations Essay Example For Students

Estella in Great Expectations Essay One of Dickens most prominent figures in Great Expectations is the character of Estella. She plays a major role in the life of the main character, Pip. He is completely consumed with love and desire for her even though she has been influenced not to expose any feelings towards men (Dyson 235). Estellas cold-hearted, proud, and blunt mannerisms are in contrast to the symbolism of her name that is likened to a star in the galaxy. Similar to that symbolism, however, she shines but is unattainable (Partlow 201). Throughout Estellas life, she eventually learns how to deal with feelings in relationships (Dyson 239). Estella was the adopted daughter of Miss Havisham. She was raised in a controlled environment where she was, in essence, brainwashed by Miss Havisham (Pickrel 160). Estella was a beautiful young girl, but she had a heart of ice. This indifference was due to Miss Havishams own vengeance and self-indulgent influence. Estella was to provide Miss Havisham the spectacle of males agony. Unfortunately, Pip was a target for Miss Havishams plans for Estella in continuing her hatred on men (Dyson 235). Miss Havisham had reared Estella with the avowed intention of avenging her own ill-feelings against men in general by breaking as many hearts as possible (Oliphant 440). Pip was fascinated with Estellas beauty, but being of the higher stratum of society, she treated him disdainfully through her proud and cold demeanor. He desperately wanted Estella to love him as he loved her, but she was unable to love because of her warped upbringing (Partlow 201).Estella remained the focal point of Pips thoug hts and intentions throughout the novel (Oliphant 440). Estella was as beautiful and coldly distant as the star whose name she beared (Oliphant 440). Estellas name is defined as a star, an unreachable object, and an illusory expectation upon which lifes happiness founders (Oliphant 554). Like the character Estella, stars are beautiful to behold but are very far and cant be reached by the human hand. Stars are far and cant be reached by the human hand. Likewise, in Great Expectations, Estella was presented as an impossible dream for Pip (Pickrel 440). Estella was the star for Pips bark, the inspirer of his desire to rise (Partlow 201). Pip was hopelessly smitten by Estellas beauty, but he soon realized the cruel reality that he couldnt have her. Pip was blinded by his love for her but terribly broken hearted knowing, like a very beautiful star, unattainable (Pickrel 160). Estellas name symbolizes the distant and unreachable star that also signifies her character in the novel. By the end of the novel, Estella changed as a result of her loveless marriage with Bentley Drummle. She endured some suffering that taught her valuable life lessons which led to the transformation of her heart and character. She didnt marry Bentley out of love but rather to break Pips heart as Miss Havisham cruelly taught her (Dyson 239). Through this experience, she becomes warmer and more compassionate. Pip remarks on the stark reversal of the once hard Estella, what I had never seen before, was the once saddened softened light of the once proud eyes, what I had never felt before, was the friendly touch of the once insensible hand (Brazilai 221). The great lesson that Estella learned was that goodness doesnt come from high social rank; it comes from the feelings of the heart or inner nature (Partlow 202). Estellas cold nature and indifferent nature eventually transformed, despite the horrible education she received when she was young. Her effect on Pips life also affected his thou ghts and decisions while growing up. Estellas personality throughout the novel is symbolized to that of a star (Pickrel 165). Pips love couldnt reach her heart because she didnt know any other way than to reciprocate with cold feelings. However, through life experiences and suffering, the once hard Estella soon realized that she had goodness within her. .u0f2be8a2d7b753432a9f1ffed64b9b8a , .u0f2be8a2d7b753432a9f1ffed64b9b8a .postImageUrl , .u0f2be8a2d7b753432a9f1ffed64b9b8a .centered-text-area { min-height: 80px; position: relative; } .u0f2be8a2d7b753432a9f1ffed64b9b8a , .u0f2be8a2d7b753432a9f1ffed64b9b8a:hover , .u0f2be8a2d7b753432a9f1ffed64b9b8a:visited , .u0f2be8a2d7b753432a9f1ffed64b9b8a:active { border:0!important; } .u0f2be8a2d7b753432a9f1ffed64b9b8a .clearfix:after { content: ""; display: table; clear: both; } .u0f2be8a2d7b753432a9f1ffed64b9b8a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0f2be8a2d7b753432a9f1ffed64b9b8a:active , .u0f2be8a2d7b753432a9f1ffed64b9b8a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0f2be8a2d7b753432a9f1ffed64b9b8a .centered-text-area { width: 100%; position: relative ; } .u0f2be8a2d7b753432a9f1ffed64b9b8a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0f2be8a2d7b753432a9f1ffed64b9b8a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0f2be8a2d7b753432a9f1ffed64b9b8a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0f2be8a2d7b753432a9f1ffed64b9b8a:hover .ctaButton { background-color: #34495E!important; } .u0f2be8a2d7b753432a9f1ffed64b9b8a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0f2be8a2d7b753432a9f1ffed64b9b8a .u0f2be8a2d7b753432a9f1ffed64b9b8a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0f2be8a2d7b753432a9f1ffed64b9b8a:after { content: ""; display: block; clear: both; } READ: Forest dilema EssayBibliography:

Sunday, April 19, 2020

Social Model of Disability free essay sample

. Critically consider the implications for a person with an impairment condition and the opportunities for them to become a member of an inclusive society. This piece of work will try and address the issues surrounding a person who is diagnosed with HIV and the inter-related condition AIDS. The essay will begin with an outline of what HIV and AIDS actually is. Once diagnosis has been confirmed, then a brief discussion on the treatment and delivery and the differences between the social and medical model will address how the individual is treated in relation to health care. Key issues surrounding a work place or educational environment and generally the discrimination they face from different aspects within society will be discussed from a critical perspective. The introduction of relevant government legislation, in particular the Disability Discrimination Act 1995 and the new Act in 2005 will show what measures have been taken to allow an individual to feel included and not excluded within modern day society. We will write a custom essay sample on Social Model of Disability or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page National organisations such as the ‘Terrence Higgins Trust’ will also be included as to what services are on offer for the individual and their personal close contacts. HIV stands for Human Immunodeficiency Virus. HIV is the virus that causes AIDS (Acquired Immune Deficiency Syndrome). It can only be passed on from person to person through blood, semen, vaginal fluids or breast milk and is commonly passed on from one person to another through reusing or the sharing of needles, unprotected sex or during pregnancy. The most Common perceptions are that it can be passed on from kissing, sharing drinks or by sharing eating utensils but this is completely untrue (website1). HIV infects and gradually destroys an infected persons immune system thus reducing their protection against infections or cancers. Initially, someone who is living with HIV may not show any symptoms of HIV infection as their immune system manages to control it. However, in most cases their immune system will eventually need help from anti-HIV drugs to keep the HIV infection under control. Unfortunately these drugs do not rid the body of the HIV infection. AIDS is the short name for Acquired Immune Deficiency Syndrome. AIDS is not a single disease or condition. Instead, it is a term that describes the point when a person’s immune system can no longer cope because of the damage caused by HIV and they will start to get one or more specific illnesses. AIDS itself does kill; it is the related conditions they acquire such as cancers, pneumonia or other conditions that may take hold when their immune system has been weakened by the HIV virus (website 3). The most common treatment available for HIV is ‘combination therapy’, which as its name suggests is a combination of drugs which is started when the individual’s immune system is reaching very low levels. It works by suppressing the person’s immunity as much as possible. There are also a number of anti-HIV drugs (often called anti-retroviral drugs), which have dramatically improved the life expectancy of someone diagnosed with HIV. However, the treatments are complex and probably need to be taken for the rest of the individual’s life. Which medication to take and when to start taking them varies according to individual need and circumstances and a treatment plan must be drawn together with the patient and practitioner (Pratt 1995). Consideration needs to be given whether the individual wishes to adhere to the medical model and accept the medical treatment offered or choose to participate in the social model and be given the opportunity to voice their opinion and make decisions regarding their treatment plan. The medical model is a traditional model that adheres to traditional medical procedures and does not give such consideration to the wishes of the patient and enforces the notion that it’s your ‘own fault’. Whereas the social model will take into account the patients wishes and co-operate with the patient in the delivery of care. The new emerging affirmative model is seen as a ‘non-tragic view of disability’; it strengthens the social model by promoting inclusion and understanding the patient as an individual Johnstone (2001). According to Weitz (1991), a large scale survey carried out in the U. S. A found problems facing an individual who is HIV positive or diagnosed with AIDS face discrimination largely down to ignorance from people who just simply do not understand how it can be spread or how the individual may have contacted the disease in the first place. Johnstone p. 126 (2001) points out that within the U. K there has been a shift away from â€Å"bigoted public attitudes† but the stigma remains which is largely down to how the media portray the illness. Legislation such as the Disability Discrimination Act 1995 was introduced to eliminate discrimination towards disabled people in areas of employment, education, accessing facilities, goods or services and the managing, buying or renting of land or property. Parts of it became law in December 1996, and other parts have been introduced over time. For example, within organisations and businesses it became unlawful for employers to treat disabled people less favorably than other employees for a reason in relation to their disability. Reasonable adjustments have had to be made for any person with a disability, such as making changes in service provision or providing extra help since October 1999. Premises have also had to ensure any adaptations to allow access for disabled people were implemented from October 2004.

Saturday, March 14, 2020

Caroline Chisholm essays

Caroline Chisholm essays Her nickname: The immigrants friend Died: In her hometown of England in March 1877 Married: To Archibald Chisholm in 1832 Fame: She was the first person to set up, and employ the first set of women workers in a womens home in Australia. Rewards: Her picture was printed on a 5-dollar bill for more than 20 years, until being replaced by the queen of England Caroline Jones was brought up by a caring family in England, whose door was open to anyone who needed help, or a place to stay, no matter how rich or poor they were. In 1832, (When she was 22) she married a British army officer, Archibald Chisholm. Archibald was always 100% behind Caroline. Early on in their marriage they decided to move to Australia, to start up a family. When they arrived in Sydney, Caroline was repulsed with all of the used and abused women who were homeless and begging on the streets. After seeing this, Caroline mind was set to making a difference, and after a lot of persuading, Governor Gipps finally allowed her to use the old, disused immigration barracks as a womens home. This was established in 1835. The immigration was run down, dirty and in desperate need of repair. Archibald helped her repair it. Within 2 years of setting up the womens home Caroline had found jobs for 1000 women. Over the time she ran the womens home, she housed and found decent jobs for 11000 migrants of who were mainly women. A few years later Caroline got pregnant and gave birth to a beautiful son, witch was said to resemble her husband Archibald. Caroline Chisholm was the first person to set up a counseling service for the young girls and women, who came to Australia with high hopes for a better life, but their dreams was shattered when they ended up, begging on the streets for money. ...

Thursday, February 27, 2020

Peer Assisted Strategies Essay Example | Topics and Well Written Essays - 750 words

Peer Assisted Strategies - Essay Example Role play is very effective in a situation where the teacher is confronted with students who are very shy and uncomfortable in using the target language. For instance, the teacher may suggest to two learners to imagine a situation where s/he is asking for direction from a stranger in a new place. The two learners while enacting a situation try to think of various forms of communication that help them seek the information. Thus, as the learners practice and get used to act in the classroom they will be able to communicate without inhibitions in real social life. Peer tutoring: Peer tutoring is defined as an approach where a good learner teaches or guides another learner who lacks knowledge in the area. Since, as peer tutoring involves the learner take the role of a teacher or imitate a teacher, the learner tends to learn the subject well so as to make sure that s/he is teaching correctly and performing effectively. The learners can inter-change their roles that encourage peer cooperation and improve peer relationships. Peer tutoring motivates the learner to acquire the language skills and inculcates reading habit because the learner attempts to fine tune her/his subject knowledge before taking the role of a teacher. Further, the learner who takes the role of a student feels less inhibited with a peer as a tutor in place of a real teacher. Peer tutoring is most appropriate in situations where a set or group of students who are weak in a particular skill. Therefore, the tutor is not merely acting as a teacher but trying to help his peer in un derstanding the subject. Reciprocal Teaching: This approach helps in improving the comprehension abilities. In this technique the teacher as well as the learner takes an active role. While reading a text this technique calls for four important stages: summarizing, questioning, clarifying and predicting. This technique is most suitable in a situation when the text is difficult to comprehend and the goal is to encourage peer collaboration. One way of doing this is allocating the four stages to four different students or four groups, while the teacher is reading the text, each student assigned to a specific group would accordingly take the initiative. Simultaneously, the teacher and the students discuss and have a dialogue over the topic. Thus, this technique facilitates group participation or equal participation amongst peers and the teacher as well. Cooperative learning: This technique encourages learners to work together for the benefit of the entire group. Since, the groups are heterogeneous it allows them to learn from each other and get along with those who are different from themselves. The teacher is helping the learners not only to acquire the language but also learn to collaborate, be responsible and accountable, which is very important in social circles

Tuesday, February 11, 2020

Customer relationship management CRM Essay Example | Topics and Well Written Essays - 1500 words

Customer relationship management CRM - Essay Example In this study, the key marketing principles of Primark will be evaluated. Product: - Most of the company’s merchandise of the company is manufactured by the company itself. The company specializes in menswear, childrenswear, womenswear and home-decor products. Some of the bestselling products of the company are footwear, accessories & hosiery, lingerie, and cosmetics. Most of the brands sold by the company are their own brand. Some of renowned ones are Atmosphere, Denim Co., Secret Possessions, Ocean Club, Backswing, Early Days and Rebel among others (Primark, 2013). With wide range of products, the company caters to customers of different segment. Distribution: - Alongside the importance of developing a sound product strategy, the development of distribution strategy is equally important (Bose, 2010). Moreover, for a company involved in apparel retailing, the importance of distribution is more (Dent, 2011). The success of the company is greatly dependent upon the distribution strategy pursued by the firm. Knowing the importance of distribution, Primark have also developed distribution strategy that ensures delivery of the products at the right place and right time. The company has appointed stockiest at different place of the country, where the company stores their manufactured products. One of the interesting facts is that most of the stock points are extremely close to the retailing outlets. This has allowed the company to make wide variety products available within the store (Michaels, 2010). Apart from the physical distribution, the company also markets their products through online store (primarkonlinestore, 2013). As a result of that the company has been able to streamline their distribution method. Pricing: - Likewise, product and distribution, the pricing strategy adopted by a firm is critical towards the revenue generated by the company as well as the profit earned (Kotler, 2010). In this turbulent business environment, companies have no other option but to maintain a steady profitability in order to sustain for a longer period of time (Craven, 2012; Dransfield, 2004). The pricing strategy adopted by the firm is cost plus pricing method, in which the company fixes the product prices on the basis of the cost incurred for producing one unit of the product. However, at some cases the company also pursues competitive pricing strategy for the sole purpose of dealing effectively with the competitors in terms of price-war. On the other hand, when the company makes it presence in a new market, it usually follows penetration strategy. Despite, the presence of strong brands, the company has kept the prices affordable in order to ensure customers from every section of the society can afford their apparels. Segmentation: - Segmentation is a process by which companies divide the market into different segments. It involves division of the target market into small subsets by considering the common needs of the consumers (McDonald and Du nbar, 1995). A company segments its market on the basis of different factors such as geographic segmentation, behavioural segmentation, psychographic segmentation, segmentation by occasions and segmentation by benefits (Alshorbagy and Elsaman, 2011). In the similar way, Primark divides its overall market into distinct markets. The principal reason for undertaking segmentation strategy is